Walmart Cash
Designing Walmart's First Virtual Currency Program
Role
Senior Design Manager
Responsibilities
Design sprinting & strategy
Cross-functional leadership
Prototyping & User research
Design & content system
Team growth & mentoring
Design sprinting & strategy
Cross-functional leadership
Prototyping & User research
Design & content system
Team growth & mentoring
Design sprinting & strategy
Cross-functional leadership
Prototyping & User research
Design & content system
Team growth & mentoring
Platforms
Responsive Web
iOS + Android
Self-checkout kiosks
Year
2023-2024
Challenge
In 2022 Walmart was looking to add another customer engagement driver to its business value flywheel strategy.
I led the design strategy and execution for Walmart's first virtual currency program, building a new design team, and creating an end-to-end customer experience across multiple user segments that grew from 0 to millions monthly users.
In 2022 Walmart was looking to add another customer engagement driver to its business value flywheel strategy.
I led the design strategy and execution for Walmart's first virtual currency program, building a new design team, and creating an end-to-end customer experience across multiple user segments that grew from 0 to millions monthly users.
Business Impact
During my team's owning and leading the experience design of the Walmart Cash program we've reached an outstanding growth.
During my team's owning and leading the experience design of the Walmart Cash program we've reached an outstanding growth.
9
x
Increase in monthly Walmart Cash earned
over ~1.5 years
58
%
Trial-to-paid conversion
2nd best after Walmart+ flagship benefit
20
million
Walmart Cash engaged customers
Program growth in less than 2 years
9
x
Increase in monthly Walmart Cash earned
over ~1.5 years
58
%
Trial-to-paid conversion
2nd best after Walmart+ flagship benefit
20
million
Walmart Cash engaged customers
Program growth in less than 2 years
9
x
Increase in monthly Walmart Cash earned
over ~1.5 years
58
%
Trial-to-paid conversion
2nd best after Walmart+ flagship benefit
20
million
Walmart Cash engaged customers
Program growth in less than 2 years
Solution
An engaging end-to-end experience with a myriad of contextual touchpoints and a central home for all things Walmart Cash, helping members and customers save more money and live better.
An engaging end-to-end experience with a myriad of contextual touchpoints and a central home for all things Walmart Cash, helping members and customers save more money and live better.
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