AT&T's TV experience

Transforming AT&T's U-verse experience across a plethora of devices

Role

Senior UX Architect

Platforms

Responsive Web

iOS + Android

Connected TVs

Gaming consoles

Wearables

Timeline

2013-2016

Introduction

I led a team of 4 UXers on Uverse.com for over 2 years as part of an ongoing client relationship around the U-verse TV service and its responsive mobile version m.uverse.com.

I was also the lead UX on the U-verse TV project for Xbox One and consulted on others, such as Fire TV, Windows 8 and wearables.

I led a team of 4 UXers on Uverse.com for over 2 years as part of an ongoing client relationship around the U-verse TV service and its responsive mobile version m.uverse.com.

I was also the lead UX on the U-verse TV project for Xbox One and consulted on others, such as Fire TV, Windows 8 and wearables.

Device platforms I designed for

Design process

1

The U-verse TV projects I worked on ranged anywhere from a clear-cut waterfall with minimum user research or usability testing to "agi-lean" process with perpetual MVPs developed specifically to learn and iterate from.

2

Whatever the design task, however, I would always start with a thorough immersion into the design problem and employ tools and techniques that will best fit the challenge and the type of project.

3

These typically included problem and outcomes definition, data immersion (web analytics, survey data, etc.), sketching ideation using whiteboards or paper and sharpies six-up method (ideally with all on the dev team).

Early research and ideations

Achievements

1

During the course of my work on Uverse.com I developed a novel, efficient and cost-effective remote mobile testing platform that proved invaluable for bringing quick real-user insights into the design work involved in the current sprint.

2

Developing a strong culture of “from sketch to prototype" has been the key element in our ability to test ideas quickly and often.

3

The desktop site has been performing above AT&T’s set targets for TV package up-sell and cross-sell. The mobile site has been an even more visible success story, particularly around engagement and CSAT score metrics, the latter now reaching significantly higher than its desktop counterpart.

Remote usability testing videos and results

AT&T's TV experience

Transforming AT&T's U-verse experience across a plethora of devices

Role

Platforms

Timeline

Introduction

I led a team of 4 UXers on Uverse.com for over 2 years as part of an ongoing client relationship around the U-verse TV service and its responsive mobile version m.uverse.com.

I was also the lead UX on the U-verse TV project for Xbox One and consulted on others, such as Fire TV, Windows 8 and wearables.

Design process

1

The U-verse TV projects I worked on ranged anywhere from a clear-cut waterfall with minimum user research or usability testing to "agi-lean" process with perpetual MVPs developed specifically to learn and iterate from.

2

Whatever the design task, however, I would always start with a thorough immersion into the design problem and employ tools and techniques that will best fit the challenge and the type of project.

3

These typically included problem and outcomes definition, data immersion (web analytics, survey data, etc.), sketching ideation using whiteboards or paper and sharpies six-up method (ideally with all on the dev team).

Achievements

1

During the course of my work on Uverse.com I developed a novel, efficient and cost-effective remote mobile testing platform that proved invaluable for bringing quick real-user insights into the design work involved in the current sprint.

2

Developing a strong culture of “from sketch to prototype" has been the key element in our ability to test ideas quickly and often.

3

The desktop site has been performing above AT&T’s set targets for TV package up-sell and cross-sell. The mobile site has been an even more visible success story, particularly around engagement and CSAT score metrics, the latter now reaching significantly higher than its desktop counterpart.

Some of my other work

Some of my other work

Some of my other work